product & industrial design

Andrea Salerno



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As we live and as we are, Simplicity - with a capital "S" - is difficult to comprehend nowadays. We are no longer truly simple.

 We no longer live in simple terms or places. Life is a more complex struggle now. It is now valiant to be simple: a courageous thing to even want to be simple. 

It is a spiritual thing to comprehend what simplicity means.

Frank Lloyd Wright, The Natural House

"less is more"

Ludwig Mies van der Rohe